"Now, what is this site about, how Joe Torre ruined pitchers' arms? Is that it?"
-Michael Kay, August 18, 2009

Saturday, March 21, 2009

Yankees officially licensing grass

The company that has been providing grass to Yankee Stadium since the 1960s has finally decided to market it. By the end of the month, Yankees Sod will be available in New York City-area Home Depot stores, according to the Times' John Branch.

“It’s just capitalizing on what we have and what we’ve done,” said Rick DeLea, vice president of DeLea Sod Farms, which his grandfather founded in 1928 and has supplied turf for Yankee Stadium since the 1960s.

On a recent morning, Mr. DeLea swept his hand across a portion of the 80 acres of Yankees Sod on a vast hillside in South Jersey. Last fall, some of the secret blend of bluegrass was peeled in broad strips, hauled north on trucks and laid inside the new Yankee Stadium. But most of it was still here, greening under a late-winter sun

“It’s going to be one of those ‘Why didn’t I think of that?’ stories,” said David Andres, the energetic and entrepreneurial man who came up with the idea of selling sod and grass to fans.

A former consultant with the company and now Mr. DeLea’s vice president for business development, Mr. Andres saw a field of bluegrass far bigger than the two and a half acres needed to cover the grassy portions of the new Yankee Stadium. The team had asked Mr. DeLea to reserve 10 acres for the stadium, apparently in case of some horrific horticultural incident in the Bronx, but that left a lot of leftover sod.

“I said: ‘Rick, you’re sitting on it. Why not do something with it?’” Mr. Andres said.

Actually, Mr. DeLea had been doing something with it. He sells the same three-variety blend of Kentucky bluegrass from this field to other clients. A high school in West LongBranch, N.J., had 16 acres installed last fall, when it was just called sod. Not Yankees Sod.
16 inches by 4 feet patches will cost $7.50 and each comes with a certificate of authenticity. 3 ounce and 8 ounce bags will also be available in Yankee Stadium.

Read the entire article. You can't make this stuff up.

2 comments:

Bronx Baseball Daily said...

I wonder what else you can attach the Yankee name to and sell.

She-Fan said...

You don't have to wonder, BBD. I just did a post about other "merchandising options."

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