"Now, what is this site about, how Joe Torre ruined pitchers' arms? Is that it?"
-Michael Kay, August 18, 2009

Wednesday, January 14, 2009

Yankees hire brokerage to sell seats

The Yankees have hired Prudential Douglas Elliman to help sell the most expensive seats in the new Yankee Stadium, according to Richard Sandomir.

“They have some customers we may not be able to reach, and they can, so we entered into a nonexclusive agreement with them,” Randy Levine, the Yankees’ president, said Tuesday. “They have customers they have sold real estate to, or will in the future, and they can sell our seats in an innovative way.”

The Yankees hope Douglas Elliman will accelerate the sales of seats that range in cost from $350 to $2,500 a game.

“There’s been a lot of press about how expensive the premium seats are,” said Neil Sroka, president of Douglas Elliman Worldwide Consulting, which promotes and markets real estate projects for developers.

He said buyers can still get a 20-game package for $7,000 a seat.

“It’s obtainable,” he said. “In this economic time, people are still looking for things to take their children or grandchildren to.”
These quotes make me nuts.

I would not feel an ounce of sorrow if the Yankees fail to sell out many of their games. In fact, I'm hoping they don't. There is no better way to get the organization to lower prices.


She-Fan said...

I agree. It's nuts. And the real estate market isn't exactly thriving right now, so I'm not sure how much Prudential will help.

Anonymous said...

Don't worry. If the Yankees (and Mets for that matter) cannot sell tickets for their expensive seats, they can always go to the federal government and ask for TARP funds. Every other industry is (or will be...)

Is Barney Frank a Red Sox Fan?

"Nutball Gazette" said...

Amazing that with the thriving economy that these bargain seats are not selling better, I am "Shocked..Shocked"

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